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Blog Posts
THE AI PARADOX: WHY 84% OF DEVELOPERS USE IT, BUT 46% DON'T TRUST IT
So, I got assigned to write this month's Sherpa update, and honestly? I've been wanting to talk about this for a while now. Let me paint you a picture: It's 9 AM, I'm sipping my coffee, and I'm staring at a blank file. I need to build a new API endpoint for handling Shopify webhooks. Instead of starting from scratch, I pop open Cursor (my AI coding assistant) and ask it to generate the boilerplate. Five minutes later, I have a working endpoint structure. Pretty cool, right? B
4 days ago
Why Good Content and Branding Are Critical in Email Marketing
How good content and branding are not only beneficial, they are critical in Email Marketing.
Oct 28
Google Ads for Small Businesses in the AI Era: A Field Report from the Trenches
If you're a marketer helping small businesses navigate Google Ads, or you're a small business owner trying to make sense of why your campaigns suddenly feel less predictable, you're experiencing real changes.
Sep 22
AI Is Changing Search, Here's What That Means for Your SEO Strategy
The search landscape is shifting fast. AI tools like Google's AI Overviews and ChatGPT are changing how users find and engage with information. At Sherpa Collaborative, we've been closely tracking these changes and evolving our SEO strategies to help our clients stay visible and competitive.
Jul 30
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