Blog Posts

Your marketing is generating leads. Your sales team is closing deals. But here's what most business owners don't see: there's revenue sitting right in front of you: leads that went cold, follow-ups that got missed, opportunities buried in a spreadsheet somewhere. At Sherpa Collaborative, we build CRM systems that make that hidden revenue visible. Our setup and management services transform scattered data into actionable pipelines, enabling you to identify opportunities before

So, I got assigned to write this month's Sherpa update, and honestly? I've been wanting to talk about this for a while now. Let me paint you a picture: It's 9 AM, I'm sipping my coffee, and I'm staring at a blank file. I need to build a new API endpoint for handling Shopify webhooks. Instead of starting from scratch, I pop open Cursor (my AI coding assistant) and ask it to generate the boilerplate. Five minutes later, I have a working endpoint structure. Pretty cool, right? B

How good content and branding are not only beneficial, they are critical in Email Marketing.

If you're a marketer helping small businesses navigate Google Ads, or you're a small business owner trying to make sense of why your campaigns suddenly feel less predictable, you're experiencing real changes.

The search landscape is shifting fast. AI tools like Google's AI Overviews and ChatGPT are changing how users find and engage with information. At Sherpa Collaborative, we've been closely tracking these changes and evolving our SEO strategies to help our clients stay visible and competitive.