top of page
Blog Posts
Google Ads for Small Businesses in the AI Era: A Field Report from the Trenches
If you're a marketer helping small businesses navigate Google Ads, or you're a small business owner trying to make sense of why your campaigns suddenly feel less predictable, you're experiencing real changes.
Sep 22
AI Is Changing Search, Here's What That Means for Your SEO Strategy
The search landscape is shifting fast. AI tools like Google's AI Overviews and ChatGPT are changing how users find and engage with information. At Sherpa Collaborative, we've been closely tracking these changes and evolving our SEO strategies to help our clients stay visible and competitive.
Jul 30
bottom of page