AI Is Changing Search, Here's What That Means for Your SEO Strategy

The search landscape is shifting fast. AI tools like Google's AI Overviews and ChatGPT are changing how users find and engage with information. At Sherpa Collaborative, we've been closely tracking these changes and evolving our SEO strategies to help our clients stay visible and competitive.

The Shift: From Clicks to Direct Answers

Users are no longer just scrolling search results. They’re getting instant answers through AI Overviews, ChatGPT, and voice assistants, often without clicking a traditional link.

What this Means for SEO

While clicks from Google may decline, visibility isn’t disappearing. It’s moving to new platforms and formats. Your brand can still surface in AI-generated content if your digital presence is structured correctly.

Here’s what matters now:

• Clear, authoritative content that AI tools trust and understand

• Strong technical SEO including schema, speed optimization, and crawlability

• Integrated digital strategy where SEO works alongside content, paid media, and UX

How Sherpa Helps You Stay Visible

We take a collaborative approach that makes your digital strategy work across all platforms, including search engines, AI tools, and user journeys.

Our SEO services include:

• Technical SEO audits and on-page optimization

• Content creation structured for AI systems

• Keyword research and seamless keyword placement

• Audience and competitor research

• Advanced schema markup

• Performance and AI traffic tracking

Bottom Line:

AI isn’t killing SEO. It’s transforming it. With the right strategy, your brand can continue to show up, get found, and convert in every channel.

Want to talk through what this shift means for your business? Let’s connect.